PROMOTING USER ENGAGEMENT
Mobile marketing is the future of marketing, customer engagement and building loyalty. Until now, mobile app development was very costly, time-consuming and beyond the reach of most small and medium-sized businesses. By staying close to our philosophy of Innovation, The Meers Agency has now made having a mobile marketing strategy including your own mobile app and mobile website affordable and available to virtually every business, organization and club. Whether you are a church trying to connect with your members, a medical or legal professional or a business owner, our proprietary software allows you to have complete control over your mobile marketing strategy. Simple and affordable…….that is our formula for success.
Police Department Apps
Restaurant & Hospitality Apps
Home Owners Association Apps
WHY YOUR BUSINESS NEEDS A MOBILE APP
Be Visible at All Times: Statistics show that the average American spends more than two hours a day on his/her mobile device. Being seen as they scroll and search through apps, registers your brand/image repeatedly in their mind.
Cultivate Loyalty: With all the advertising “noise” out there, traditional ads lose their impact. Mobile apps allow you to extend exclusive rewards to your app users, promote repeat business, and make a greater connection with your customers.
Create a Direct Marketing Channel: Mobile apps put the information you want to promote to your customers right at their fingertips. Push notifications take it further by adding direct interaction with your customers and allowing your message to be seen timely.
Improve Visitor Engagement: Apps are easier to use than websites and make it easier for customers to interact with your business. Mobile food ordering, shopping, and online reservations, puts your products/ services in the palm of your customer’s hand.
Stand Out from the Competition: These days mobile apps at the small business level are still rare, and this is where you can take a big leap ahead of your competitors, and provide value to your customers.
Progressive Web Apps & Native Apps
What are Progressive Web Apps?
A Progressive Web App (PWA) is a web app that uses modern web capabilities to deliver an app-like experience to users. These apps meet certain requirements, are deployed to servers, accessible through URLs, and indexed by search engines.
Benefits of PWA’s
- Instant Loading, no downloading required through Google Play or Apple Store
- Universal compatibility with a responsive experience for users
- Push Notification compatibility
- Less expensive to create compared to Native apps
- Easy and instant updating of content
Drawbacks for PWA’s
- PWAs are not supported by web browsers developed by iOS such as Safari. It only operates on Chrome, Firefox or Opera. This is one area of concern for the business houses.
- PWA is slower and consumes more battery than native apps.
- Features such as NFC, Bluetooth and Proximity sensors etc are still not accessible through PWA although much work has been done in this regard.
What are Native Apps?
Native apps are apps that programmers develop for a particular mobile platform (like iOS or Android). This means that you can create a native app only with a programming language of a chosen platform.
BENEFITS OF NATIVE APP’S
- Great performance: no other solutions (PWAs, web or hybrid apps) have been able to match the performance level of the native apps, including faster loading.
- Compatible with all features and native functionality such as Geo-Fencing, Near Field Communication, and Bluetooth which allows app users to securely pay for products.
- Seamless interaction with other apps. IE: logging into Facebook to create an account that links to the app you are using.
- Wake lock functionality. When an app overrides the system setting for turning the screen off after a certain amount of time of inactivity.
DRAWBACKS OF NATIVE APP’S
- Distribution friction. It can be tough to attract new users without a focus on marketing and user ease and accessibility of downloading your app.
- Android and IOS apps are developed on separate platforms, versus PWA’s which are developed to be accessible to all platforms.
- More costly, and more time consuming to develop than PWA’s.
Frequently Asked Questions
A mobile app is a software application developed specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.
Mobile apps are designed with consideration for the demands and constraints of the devices and also to take advantage of any specialized capabilities they have; they also utilize native phone/tablet functionality.
Although a mobile app functions a lot like a mobile website, a mobile app gives businesses the advantage of having their own corner on a customer’s device. Because users have to download and install the app, businesses have more control over their presence on a device than they would with a mobile website. For instance, a mobile app can be closed or inactive, but still work in the background to send geo-targeted push notifications and gather data about customer’s preferences and behaviors. Moreover, mobile apps make it easy to deploy loyalty programs and use mobile payments using a single platform. It’s also much easier to access a mobile app than a mobile website — all it takes is one tap, versus having to open a Web browser then type in a URL.
If you think that mobile apps are solely for big name brands like Walmart and Bank of America, you are wrong. More and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
In fact, these days you’ll notice that many small businesses you interact with in your everyday life have their own dedicated mobile app — be it the corner coffee shop or the beauty spa downtown. These companies are ahead of the game when it comes to taking their marketing to the next level.
Mobile apps help businesses in a multitude of ways, from increased interaction, top-of-mind awareness, and improved customer satisfaction, to usage as a powerful internal education and communication tool.